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蔚来渠道变革:港澳市场不再采取直营模式,将启用代理制
news flash·2025-06-26 07:37

Core Insights - NIO is set to officially launch a new strategic partnership in the Macau market on July 1, appointing Guangdong Hongyue Automobile Sales Group Co., Ltd. as the exclusive agent responsible for the operation of NIO, Ladao, and Firefly brands in Macau [1] - Following Macau, NIO plans to adopt an agency model for the Hong Kong market, with expectations to enter by the fourth quarter of this year [1] - The company aims to expand into more markets with low capital costs, with future plans to implement the agency model in Azerbaijan, Brazil, and other markets [1]