Core Insights - The Chinese online performance (live streaming and short video) industry is projected to reach a market revenue of 212.64 billion yuan in 2024, reflecting a year-on-year increase of 1.5% compared to 2023 [1] - By the end of May 2025, the total number of live streaming accounts in China is expected to reach approximately 193 million, marking a year-on-year growth of about 7.2% [1] - The industry is witnessing a shift towards vertical and premium content production, driven by the collaboration of streamers, agencies, and platforms [2] Industry Development - The number of domestic talent agencies in the online performance industry has increased to nearly 29,000, with an addition of about 2,200 agencies compared to 2024 [2] - MCN agencies are making significant progress in refined operations, IP incubation, cross-industry integration, and international expansion, enhancing the professionalism of streamers and content creators [2] - The integration of digital technology and cultural dissemination is establishing the online performance industry as a significant practice in new popular arts [2] Challenges and Initiatives - The industry faces challenges such as content homogenization and the need for improved value guidance, necessitating standardized and professional development to enhance cultural supply quality [2] - A pilot program for high-quality streamer training has been initiated at the 2025 China Online Performance Industry Annual Conference, aiming to shift the industry focus from "traffic-driven" to "value-driven" [2]
报告:截至5月末,直播短视频主播账号累计开通近1.93亿个
Zhong Guo Xin Wen Wang·2025-06-26 07:53