中原证券:AI有望提振游戏估值 关注暑期档文化消费需求
智通财经网·2025-06-26 07:55

Group 1: Gaming Industry - AI technology applications in the gaming industry are becoming clearer, with products like AI NPCs, AI+UGC, and AI companionship showing potential for intelligent and personalized applications [1] - The domestic gaming industry is experiencing a stable market demand and high prosperity, with a noticeable easing of regulatory pressure compared to previous years [1] - The introduction of AI-enabled native games is expected to drive a revaluation of the gaming industry [1] Group 2: IP Derivatives - The rise of IP derivative products is evident, with companies like Pop Mart, Blok, and 52TOYS successfully listing on the Hong Kong stock market [2] - The shift in consumer demographics, particularly among the "90s," "Z generation," and "00s," is leading to a new consumption logic that favors IP derivatives [2] Group 3: Publishing Industry - The publishing sector shows stable overall performance with good profit quality and low valuation levels [3] - There is a solid demand for educational materials, with a projected recovery in the book market by Q1 2025 [3] - State-owned publishing companies are focusing on digital transformation using AI technologies, which may open new business opportunities [3] Group 4: Film Industry - The summer film season is approaching, with several films already scheduled for release, including titles like "Detective Conan: The Eye of the Phantom" and "Jurassic World: Rebirth" [4] - The box office performance of these films is expected to impact the Q3 performance of the film sector [4] Group 5: Investment Recommendations - Despite an overall decline in the media sector's performance in 2024, there is an anticipated improvement in Q1 2025, driven by quality product releases [5] - Companies with strong performance support and valuation advantages are recommended for investment, including companies like Kying Network and Perfect World [5]

CCSC-中原证券:AI有望提振游戏估值 关注暑期档文化消费需求 - Reportify