Di Yi Cai Jing·2025-06-26 08:05Core Insights - The potential of the senior travel market is being further explored, with Ctrip launching its first offline flagship store "Ctrip Old Friends Club" specifically designed for the elderly travel demographic [1][4] Group 1: Market Development - The flagship store in Shanghai offers tailored travel packages for individuals aged 50 and above, featuring six deep-themed travel options, including photography, dance, expert lectures, and wellness [1][4] - Ctrip's Old Friends Club has over 3 million members, indicating a significant user base and demand for senior-focused travel services [4] Group 2: Market Trends - By the end of 2025, the number of younger, healthier seniors who travel frequently is expected to exceed 100 million, with the silver-haired tourism market projected to surpass 1 trillion yuan [5] - Shanghai, as one of the cities with the highest aging population, has a silver-haired tourism market that has already exceeded 80 billion yuan, expected to reach nearly 200 billion yuan by 2028 [5] Group 3: Competitive Landscape - Other companies like Tongcheng Travel and Spring Airlines are also actively developing their senior travel segments, with dedicated teams for elderly customer service [4] - The market is seeing the emergence of specialized agencies like Zhongxing International Travel Agency, focusing solely on the senior tourism niche [4] Group 4: Challenges - The senior travel market faces challenges such as age restrictions on certain travel routes, inadequate facilities for elderly travelers, and insufficient medical and care personnel accompanying tours [5]