直连1.4亿用户 汽车后市场第一的途虎养车成厂商抢占的高地

Core Insights - Tuhu Car Maintenance has become a key platform for brand manufacturers to launch new products in the automotive aftermarket, leveraging its extensive offline network and large user base [1][4] Group 1: Market Position and Growth - Tuhu Car Maintenance has maintained its position as the leading independent automotive service platform in China for five consecutive years, with over 7,000 service centers nationwide, covering all provinces and numerous administrative regions [1][4] - The platform's user base has reached 140 million, providing a significant channel for brands to access potential customers [3][4] Group 2: Operational Efficiency - Tuhu's logistics and distribution system allows brands to deliver products nationwide within 72 hours, significantly reducing channel costs by over 30% compared to traditional distribution methods [2] - The platform's combination of online and offline operations breaks geographical limitations, enabling rapid market penetration for new products [2] Group 3: Consumer Trust and Brand Collaboration - Consumers increasingly prefer Tuhu for automotive maintenance and parts replacement due to its low prices and convenient access, enhancing brand visibility and sales for partnered manufacturers [2][3] - Tuhu provides valuable market insights to brands, helping them understand consumer needs and adjust their product strategies accordingly, exemplified by collaborations with major brands like Shell [3][5] Group 4: Industry Impact - The head effect in the automotive aftermarket is becoming more pronounced, with Tuhu attracting more high-profile product launches, which in turn draws more users to the platform [4] - The "Tuhu Era" is characterized by a three-dimensional engine model of "channel network × data intelligence × supply chain," driving efficiency and innovation in the automotive aftermarket [5]