Workflow
深圳金融再破圈:最具“文艺范式”的银行网点亮相
Nan Fang Du Shi Bao·2025-06-26 09:55

Core Viewpoint - The transformation of the Industrial and Commercial Bank of China (ICBC) Shenzhen-Hong Kong Branch into a space that integrates financial services with art represents an innovative approach to enhance customer experience and respond to the cultural needs of the community [1][3][8]. Group 1: Branch Transformation - The ICBC Shenzhen-Hong Kong Branch has relocated to a new site in Shenzhen's Luohu district, featuring a design that merges financial services with artistic elements, creating a unique service experience for customers [1][3]. - Over the past few years, ICBC Shenzhen has upgraded more than 140 branches to focus on ecological construction and operational transformation, enhancing service efficiency and quality [3][8]. Group 2: Artistic Integration - The new branch includes nine artistic service spaces, designed under the theme "Artistic Shenzhen-Hong Kong," which aims to provide a fresh financial experience [4]. - A highlight of the branch is the "Far Vision Planet," an art meditation space that combines financial services with art and cultural elements, creating a calming environment for customers [6][8]. Group 3: Cultural and Community Engagement - The branch's transformation aligns with Shenzhen's vision of becoming an "International Art Capital," responding to the growing cultural demands of its citizens [8][9]. - ICBC plans to open its exhibition space for public participation, allowing community members to engage in the design and optimization of the artistic areas within the branch [8][9]. Group 4: Future Directions - The bank aims to deepen its integration with local cultural industries and continue to innovate its service offerings, contributing to the high-quality development of the cultural sector [9]. - ICBC is committed to enhancing the financial service experience for residents of Shenzhen and Hong Kong, supporting the city's goal of becoming a modern "Design Capital" with global influence [9].