Core Viewpoint - Ying Tong Holdings Limited (stock code: 06883.HK) officially listed on the Hong Kong Stock Exchange on June 26, but its stock price performance was disappointing, closing at HKD 2.40, down 16.67% from the issue price of HKD 2.88, with a total market capitalization of HKD 3.2 billion [1][3]. Company Overview - Ying Tong Holdings is recognized as "China's first fragrance stock" and has built a large business network through the agency of international luxury brands. The company’s main business includes sales and distribution of brand-authorized products and market deployment services, with its origins dating back to 1987 [3]. - As of March 31, 2025, the company managed a portfolio of 72 external brands, including Hermès, Van Cleef & Arpels, and Chopard, and launched its own brand, Santa Monica, in 1999 [4]. Financial Performance - The company reported annual revenues of RMB 1.699 billion, RMB 1.864 billion, and RMB 2.083 billion for the fiscal years ending March 31, 2023, 2024, and 2025, respectively. Net profits for the same periods were RMB 173 million, RMB 206 million, and RMB 227 million [6]. - The fragrance business is the core revenue source, contributing RMB 1.504 billion, RMB 1.523 billion, and RMB 1.687 billion for the same fiscal years, accounting for 88.5%, 81.7%, and 80.9% of total revenue, respectively [6]. Business Structure - As of March 31, 2025, Ying Tong Holdings' distribution network covered over 400 cities in China, including Hong Kong and Macau, with more than 100 self-operated offline points of sale (POS) and over 8,000 POS operated by retail customers. Revenue from retail, distribution, and direct sales channels was RMB 1.013 billion, RMB 633 million, and RMB 431 million, representing 48.6%, 30.4%, and 20.7% of total revenue, respectively [6]. Challenges and Strategic Initiatives - The company faces challenges due to high reliance on external brand authorizations, with a significant revenue drop of RMB 425 million (25.5%) in the 2023 fiscal year due to the expiration of a major luxury brand authorization agreement [7]. - Ying Tong Holdings is accelerating its own brand strategy, but progress has been slow. The Santa Monica brand's fragrance revenue accounted for less than 1% of total revenue as of the 2025 fiscal year [8]. - The IPO proceeds will primarily be used to further develop the own brand, acquire or invest in external brands, expand direct sales channels, accelerate digital transformation, and enhance corporate reputation [8].
颖通控股港股上市首日破发，“中国香水第一股”面临转型挑战