四大维度解码“跨境”增长引擎，湾区跨境新生力峰会在深举办

Group 1 - The 2025 Bay Area Cross-Border New Forces Brand Summit was held in Shenzhen, focusing on the transformation challenges faced by the cross-border e-commerce industry, including declining traffic dividends and increasing compliance costs [1][2] - The summit emphasized the importance of cross-border e-commerce as a key driver of China's foreign trade growth, with a projected import and export volume of 2.63 trillion yuan in 2024, representing a year-on-year growth of 10.8% [2] - The establishment of the "Bay Enterprises Going Global Research Institute" aims to empower high-quality development in the cross-border industry by addressing industry pain points and fostering collaboration among various stakeholders [3] Group 2 - The summit highlighted the need for cross-border e-commerce to evolve from "Chinese manufacturing" to "global branding," focusing on cultural recognition and value creation rather than just price competition [5][6] - The event featured discussions on the importance of supply chain efficiency, brand building, and localized marketing strategies to succeed in overseas markets [10][12] - The roundtable forum discussed the shift from price competition to value creation, emphasizing the need for long-term strategies and trust-building in brand development [14][16] Group 3 - Keynote speakers shared insights on the transformation of supply chains and the importance of leveraging data and content to drive growth in the cross-border e-commerce sector [7][8] - The summit underscored the role of youth entrepreneurs in breaking traditional trade boundaries and utilizing innovative marketing strategies to connect with global consumers [5][6] - Financial institutions like Ningbo Bank are providing digital solutions to support cross-border e-commerce, enhancing the financial backbone for enterprises [13]