广东荔枝“外转内”，即时零售何以实现“助农增收”

Group 1 - The core viewpoint of the articles highlights the rising popularity of lychee due to the recent drama "The Lychee of Chang'an," contrasting historical costs with today's abundant supply and variety of lychee available to consumers [1] - The current lychee season in Guangdong faces challenges such as preservation difficulties and concentrated harvests, impacting farmers' earnings and hindering industry growth [1] - Traditional agricultural enterprises are turning to instant retail channels to address these challenges, with Meituan launching the "Linking 100 Cities: Meili Xinnong" initiative to connect lychee producers with broader markets [1][2] Group 2 - Seasonal issues have historically posed challenges for fresh agricultural products like lychee, leading to high waste rates and increased production costs due to a lack of digital tools and consumer demand analysis [2] - Instant retail platforms like Meituan are opening new avenues for lychee development, enhancing efficiency and promoting rural revitalization [2][3] - Instant retail, characterized by rapid online ordering and local fulfillment, can significantly meet local demand for fresh products, catalyzing improvements in agricultural production and cold chain logistics [2] Group 3 - Instant retail enables efficient transfer of premium agricultural products from farm to table, expanding market reach and providing additional order sources for farmers and businesses [3] - The Ministry of Commerce's report predicts that China's instant retail market will exceed 2 trillion yuan by 2030, indicating its emergence as a new growth sector [3] - The rapid development of instant retail is expected to benefit local specialty agricultural products, enhancing supply chain efficiency and reducing waste [4] Group 4 - Leading platforms like Meituan can leverage technological innovations to improve supply chain efficiency and create new collaborative business models with agricultural enterprises and farmers [4] - The practices of major platforms in supporting farmers and revitalizing agriculture are commendable, with expectations for more companies to explore new paths in expanding domestic sales and stimulating internal demand [4]