Core Viewpoint - The closure of the bakery chain "大班" (Big Class) is attributed to its founder's political stance and subsequent consumer backlash, leading to a significant decline in business and eventual bankruptcy [1][2][4]. Group 1: Company Background and Events - "大班" was a well-known bakery chain in Hong Kong, famous for its ice skin mooncakes, operating for about 40 years [1]. - The company's troubles began in 2019 when the founder's son publicly supported anti-government movements, resulting in widespread consumer boycotts [2][4]. - Major retailers and e-commerce platforms removed "大班" products from their shelves, leading to a rapid decline in sales [4][6]. Group 2: Financial Decline and Management Changes - Following the backlash, "大班" faced severe financial difficulties, with numerous store closures and a failed expansion plan [6][8]. - In 2021, the founder's son exited the company, and a restructuring attempt was made under new ownership, but the brand struggled to regain consumer trust [6][8]. - By early 2025, the company was in financial crisis, with debts including nearly 2 million HKD in unpaid rent and ongoing legal disputes over loans [8][10]. Group 3: Employee Impact and Legal Issues - The closure affected approximately 200 employees, with claims for unpaid wages and severance totaling over 38 million HKD [12][16]. - Employees reported signs of impending closure, including sudden management departures and cash transfers to headquarters [14][16]. - Legal experts indicated that consumers holding gift vouchers might face challenges in reclaiming their money due to the company's financial status [14][18].
求锤得锤!支持乱港的“二世祖”亲手毁掉家族企业,“大班”贱卖割席也难逃倒闭,拖欠薪资3800万引港府发声
Xin Lang Cai Jing·2025-06-26 12:28