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慈善信托点亮银龄生活,建行联合多方构建“公益+金融+文化”模式

Group 1 - The aging population is prompting initiatives to enrich the spiritual lives of the elderly, with a focus on combining charity, finance, and culture through a new service model [1][2] - The charity trust project aims to provide long-term support for elderly art education, memory preservation, and social participation, creating a sustainable elderly care public welfare ecosystem [2][3] - The project "Jianxin Trust - Anxin Shanyang - Shanghai Lingang Elderly Charity Trust" was officially launched with a donation of 1 million RMB, integrating elderly care with art to enhance the quality of life for seniors [2][3] Group 2 - The Shanghai branch of the Construction Bank is positioned as a pioneer in elderly financial services, aligning with the bank's "1314" development strategy to address elderly charity issues [3] - The bank has established connections with local elderly charity needs and aims to facilitate corporate social value realization through the charity trust project [3] - The bank plans to continue increasing its investment and support for charity trust projects, particularly those related to elderly care and art, to fulfill its social responsibility [3]