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创新“影院+体育”模式,中超联赛影院观赛全国启动
Bei Jing Wan Bao·2025-06-26 13:25

Core Viewpoint - The launch of the "Cinema Immersion: Light and Shadow Arena" initiative marks the first time professional football matches are being live-streamed in cinemas in China, representing an innovative approach to integrating cinema and sports [3][5]. Group 1: Event Overview - The event was co-hosted by Huaxia Film Distribution Co., Ltd. and China Mobile Migu, with support from Beijing Guoan Football Club [3]. - The initiative aims to explore a diversified operational model of "Cinema + Sports," integrating high-quality resources and cultural IP [5][6]. Group 2: Technological Advancements - The project successfully overcame key technical challenges to adapt live sports broadcast signals for cinema standards, achieving ultra-high-definition visuals and immersive sound effects [5]. - The collaboration utilizes advanced 5G ultra-high-definition transmission technology and cinema-grade audio-visual standards to create a comprehensive technical support system for the viewing experience [8]. Group 3: Strategic Partnerships - Strategic cooperation agreements were signed between Huaxia Film, China Mobile Migu, and Beijing Guoan Football Club, marking the club as the first to implement this plan [5][6]. - The partnership aims to integrate resources across sports, film, and communication technology, focusing on live broadcasts, themed screenings, and fan interactions [6]. Group 4: Audience Experience - Attendees experienced a live broadcast of the Chinese Super League, showcasing the intense competition on a large cinema screen with high-quality audio-visual technology [8]. - The immersive viewing experience was enhanced by multi-angle switching and surround sound, creating a vibrant atmosphere for fans [8]. Group 5: Future Plans - Huaxia Film plans to continue exploring multi-fusion marketing models to provide more quality content and services, aiming to position cinemas as a "super entrance" for quality cultural resources [10].