Xin Lang Cai Jing·2025-06-26 13:42Core Viewpoint - Xiaomi's Yu7 is positioned as a challenger to Tesla's Model Y, with confidence expressed by Lei Jun that Yu7 can surpass Model Y in various aspects, except for energy management [1][10]. Group 1: Market Context - Model Y has been the global best-selling single model for two consecutive years, maintaining strong sales in the first quarter of this year [2]. - In the Chinese market, Model Y's retail sales for the first five months of this year were 126,643 units, averaging 25,328 units per month, which is lower than the previous year's average of over 40,000 units [5][6]. - The sales strategy of Tesla in China has faced challenges, as evidenced by the decline in Model Y sales after the launch of its refreshed version [5][6]. Group 2: Product Comparison - Xiaomi Yu7 features advanced specifications, including an 800V silicon carbide high-voltage platform, laser radar, and NVIDIA Thor chip, which are not standard in the previous model, SU7 [8]. - Yu7's Pro and Max versions have a range of 770 km and 760 km, respectively, surpassing Model Y's 719 km, although Model Y has a smaller battery capacity, indicating better energy management [10]. Group 3: Sales Strategy and Expectations - Xiaomi has initiated a "F-code offensive" to boost initial sales of Yu7, similar to the strategy used for SU7 [1]. - Lei Jun has set ambitious sales targets for Yu7, with expectations of achieving a lock-in order of 40 units per store within the first 72 hours of launch, potentially leading to a total of around 70,000 units sold [13][14]. - The company aims for annual sales of Yu7 to exceed 150,000 units, leveraging the current market conditions and consumer interest [14]. Group 4: Production Capacity - Xiaomi currently operates a single factory in Beijing, which limits its production capacity, prompting plans for a second factory to meet increased demand [16]. - The first and second factories are expected to have a combined annual capacity of 300,000 units, but the timeline for the second factory's production start is not yet confirmed [16]. - The development of Yu7 involves significant re-engineering, complicating the production ramp-up process [16].