

Core Insights - Xiaomi is launching a new electric SUV, the YU7, aimed at competing directly with Tesla's Model Y, priced at 253,500 yuan ($35,322), which is 10,000 yuan cheaper than Tesla's offering [1] - A Citi report had anticipated the YU7's price to be between 250,000 yuan and 320,000 yuan ($34,800 to $44,590), with expected monthly sales of around 30,000 units and annual sales projections of 300,000 to 360,000 units [2] - The YU7 is claimed to outperform Tesla's Model Y in several metrics, although it falls short in driver assistance features [3] Pricing and Market Position - The starting price of the YU7 is set at 253,500 yuan ($35,322), making it a competitive alternative to Tesla's Model Y priced at 263,500 yuan [1] - The pricing strategy aligns with Xiaomi's previous model, the SU7 sedan, which was also priced lower than Tesla's Model 3 [2] Sales Projections - Citi forecasts monthly sales of approximately 30,000 units for the YU7, with potential annual sales ranging from 300,000 to 360,000 units once sales momentum builds [2] Product Features - The YU7 includes driver-assist software, with the most advanced version utilizing Nvidia's Thor chip, although it is noted to be lacking in some driver assistance capabilities compared to Tesla [3] - Pre-sales for the YU7 commenced shortly after the announcement, with expected delivery timelines of one to five weeks [3]