Core Viewpoint - Saint Bella, known as the "Hermès of postpartum care," successfully listed on the Hong Kong Stock Exchange, experiencing a significant price increase on its debut [2][4]. Company Overview - Saint Bella's IPO price was HKD 6.58 per share, with a total issuance of 109.7 million shares, resulting in a market capitalization of HKD 53.66 billion at a closing price of HKD 8.80 [2]. - The company specializes in high-end postpartum care services, with a market share of approximately 1.2% in China [4]. Financial Performance - In 2024, Saint Bella's revenue from postpartum care centers is projected to be approximately HKD 678 million, accounting for 85% of total revenue, with a year-on-year increase from 2023 [6][7]. - The average contract value per night for its services is expected to rise from HKD 6,740 in 2022 to HKD 7,015 in 2024, although the "Little Bella" brand's average price is projected to decline [6][7]. - The company's gross margin is expected to decrease to 33.9% in 2024, with the gross margin for postpartum care services at 31.8%, down from 34.1% in 2023 [7]. IPO Proceeds Utilization - The net proceeds from the IPO are approximately HKD 630 million, with allocations including 29% for expanding postpartum care networks, 37% for new service and product launches, 18% for research and development, 6% for training family care professionals, and 9% for working capital [8].
“月子界爱马仕” 圣贝拉港股上市：最低16.88万元/月套餐下盈利仍承压 创始人向华称看好悦己经济