DECK vs. UAA: Which Footwear Brand is the Smarter Investment Now?

Key Takeaways DECK grows HOKA and UGG globally but faces margin pressure from tariffs, freight and higher costs. UAA strengthens margins with premium pricing, supply-chain savings and strong EMEA market growth. DECK navigates softer U.S. DTC sales, while UAA's loyalty program boosts DTC with above 28M active members.Deckers Outdoor Corporation (DECK) and Under Armour, Inc. (UAA) are prominent players in the footwear and athletic apparel industry. While Deckers continues to gain significant traction with g ...