从十三行到数字时尚中心，跨境电商赋能广州纺织产业跃升新高度

Core Viewpoint - Guangzhou's textile and apparel industry is leveraging cross-border e-commerce to enhance its global presence and drive industry transformation, supported by government policies and collaboration with major e-commerce platforms [1][3][9]. Group 1: Industry Overview - Guangzhou's textile and apparel industry has over 30,000 enterprises, forming one of the most complete industrial chains in China, and is recognized as one of the four major apparel manufacturing clusters in the country [3]. - The Haizhu District is the core area for the textile and apparel industry in Guangzhou, housing 61 professional wholesale markets and nearly 16,000 businesses, with an annual transaction volume of approximately 200 billion yuan [5]. Group 2: Policy Support - The Guangzhou Municipal Bureau of Commerce has implemented a work plan to support high-quality development in cross-border e-commerce, optimizing customs, tax, and foreign exchange regulations [3]. - The Haizhu District has introduced measures to promote digital marketing, focusing on innovation, rental support, and talent incentives to help traditional brands transition to global markets [3][5]. Group 3: Collaboration with E-commerce Platforms - Major global cross-border e-commerce platforms like SHEIN, Amazon, and AliExpress are establishing partnerships with the textile and apparel industry to create cooperative channels [5][6]. - The collaboration aims to provide low-threshold, high-empowerment solutions for small and medium-sized enterprises, facilitating their entry into international markets [6]. Group 4: Practical Solutions for Transformation - The event organized by the Guangzhou Municipal Bureau of Commerce provided a platform for successful sellers and service providers to share practical solutions for overcoming operational challenges in cross-border e-commerce [8]. - Insights from industry experts and successful enterprises highlighted strategies for product selection, compliance, and channel layout, essential for navigating the complexities of cross-border operations [8]. Group 5: Future Directions - The Guangzhou Municipal Bureau of Commerce plans to strengthen connections between production and sales, industry and trade, and supply and service sectors to enhance the effectiveness of cross-border e-commerce [9]. - The goal is to create a fashion consumption supply chain that is innovative, demand-driven, and internationally aligned, promoting "Guangzhou custom" fashion to global consumers [9].