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“好房子”引领房地产行业高质量发展方向
Zheng Quan Ri Bao·2025-06-26 17:31

Core Viewpoint - The real estate sector is experiencing a policy-driven stabilization, with efforts focused on structural optimization and market stabilization through various measures [1][2][4]. Policy Support and Market Recovery - The real estate policies in the first half of the year maintained a loose stance, with central authorities optimizing policies to boost housing consumption [2]. - Fiscal policies have been instrumental, with the issuance of special bonds to support land reserves, effectively aiding market stabilization [2]. - Financial policies have also intensified, including a reduction in policy interest rates and housing loan rates to historical lows, which has helped release housing consumption demand [2]. - Local governments have implemented 362 market stabilization policies, with a total land area of 9,553 hectares planned for acquisition and a total funding scale of 469.6 billion yuan [2]. Market Indicators and Challenges - The inventory pressure in the real estate market has eased, with a reduction of 7.15 million square meters in unsold commercial housing from April to May [3]. - Despite some improvements, the market still faces downward pressure, and confidence is gradually being restored [3][4]. Multi-faceted Approach to Stabilization - The first quarter showed a clear warming trend in the real estate market, but the pressure to stabilize increased in the second quarter, necessitating further policy support [4]. - The State Council emphasized the need for a comprehensive approach to stabilize expectations, activate demand, optimize supply, and mitigate risks [4]. Demand Activation and Supply Optimization - Activating demand and optimizing supply are crucial for market stability, with a focus on new housing, old community renovations, and affordable housing construction [5]. - Reducing purchase barriers through tax incentives and housing fund support is essential to promote second-hand housing transactions and improve new housing sales [6]. New Development Model - Constructing a new development model for the real estate sector is seen as a fundamental strategy for achieving high-quality industry development [7]. - The implementation of the "Good House" national standard and urban renewal plans is expected to clarify the direction of industry transformation [8]. Institutional Support for Transformation - Establishing foundational systems such as a rental-purchase system and market-保障体系 is necessary for the new development model [9]. - The introduction of favorable financial tools for current housing sales can alleviate financial pressures on real estate companies [9].