Leading Kefir-Maker Lifeway Foods' Berry Blast Probiotic Smoothie + Collagen Selected as a Good Housekeeping 2025 Snack Awards Winner

Company Overview - Lifeway Foods, Inc. is a leading U.S. supplier of kefir and fermented probiotic products, recognized as one of Forbes' Best Small Companies [3] - The company produces a variety of products including drinkable kefir, cheeses, and a ProBugs line for kids, with distribution across the U.S., Mexico, Ireland, South Africa, UAE, and France [3] Product Highlights - Lifeway's Berry Blast Probiotic Smoothie + Collagen has won Good Housekeeping's 2025 Snack Awards, highlighting its market recognition [1] - The smoothie contains 5 grams of hydrolyzed collagen per bottle, supporting skin health and joint support, along with 12 live and active probiotic cultures and billions of beneficial CFUs [1][2] - The product is lactose-free and gluten-free, catering to rising consumer demand for functional dairy products [2] Market Trends - The introduction of the Probiotic Smoothie + Collagen line, which includes flavors like Matcha Latte and Tropical Fruit, responds to increasing consumer interest in gut-skin health connections [2]