短视频直播平台带动 新兴职业爆发式增长

Group 1 - The core viewpoint of the articles highlights the significant growth and impact of the short video and live streaming industry in China, particularly through platforms like Douyin, which is driving employment opportunities and economic activity [1][2]. - As of May 2025, the total number of active live streaming accounts is projected to reach approximately 193 million, with a year-on-year growth of about 7.2% [1]. - Douyin is expected to directly create over 49.21 million job opportunities and indirectly support an additional 15.34 million jobs, totaling over 64.55 million employment opportunities in 2024 [1]. Group 2 - The rapid increase in traffic on Douyin's e-commerce platform, with 8 billion daily views of short videos and 3.8 billion daily visits to live streaming rooms, has led to a 46% year-on-year growth in GMV (Gross Merchandise Volume) [1]. - The average ratio of content creators to backend support staff is 1:1.5, indicating that content creation roles can generate numerous direct employment opportunities across various fields such as content operation, live streaming assistance, and data analysis [2]. - The digital economy, represented by short video platforms, is enhancing labor participation rates and breaking down barriers for special groups in the labor market, which is seen as a positive development [2]. Group 3 - The rise of new technology positions driven by AI and big data is contributing to the continuous increase in job opportunities within the industry [3].