大面积车机瘫痪背后：奔驰深陷智能化困境

Core Viewpoint - Mercedes-Benz is facing a series of technical and trust crises in the Chinese market, highlighting challenges in its digital transformation and product reliability [1] Group 1: Technical Issues - On June 12, multiple Mercedes-Benz owners reported widespread failures of the in-car navigation and CarPlay functions, leading to user dissatisfaction due to slow repair processes [1] - Shortly after, the State Administration for Market Regulation issued three recall notices affecting 16,100 vehicles due to power system faults and fire risks in both imported and domestic models [1] Group 2: Strategic Challenges - Industry experts believe these incidents are indicative of a broader issue with Mercedes-Benz's delayed transition to smart technology [1] - Despite the chairman's announcement of over 14 billion yuan investment in R&D in China, the development of the self-developed operating system MB.OS has been slow, and collaboration with local tech companies has not progressed effectively [1] Group 3: Market Performance - Data indicates a projected global sales decline of 3% for Mercedes-Benz in 2024, with a 7% drop in China, its largest single market, resulting in sales of 683,600 units [1] - Sales of pure electric models have seen a significant decline of 23%, underscoring the difficulties traditional automakers face in adapting to the "software-defined vehicle" era [1]