供需合力推动数字文化产业出海

Core Viewpoint - The Chinese government emphasizes the development of the gaming industry for overseas expansion, highlighting the importance of the digital cultural industry in driving economic growth [1][2]. Industry Growth and Performance - China's digital cultural industry has been expanding significantly, supported by policy and innovation, with a more optimized industrial structure and improved infrastructure [2]. - The global gaming market is projected to reach 1,216.335 billion yuan in 2024, with a year-on-year growth of 3.31%, while China's self-developed games achieved actual sales revenue of 18.557 billion USD overseas, growing by 13.39% [2]. - The overseas market for micro-short dramas is experiencing explosive growth, with downloads exceeding 37.66 million in the first quarter of 2024, a quarter-on-quarter increase of over 92.3% [2]. Policy Support - The Ministry of Culture and Tourism's 2020 guidelines and the 2021 "14th Five-Year Plan" encourage the development of international cultural trade and the expansion of overseas markets for digital cultural products [3]. - The recent approval of the "Comprehensive Pilot Work Plan for Expanding Service Industry Opening" by the State Council explicitly supports the development of gaming businesses for overseas markets [3]. Challenges and Recommendations - Some companies lack international operational experience and face challenges in promotion, operation, and localization in overseas markets [3]. - There is a need for high-quality digital cultural products that integrate traditional cultural elements with modern technology, as exemplified by the game "Black Myth: Wukong" [4]. - Cultivating consumer groups through cultural activities and enhancing awareness of the digital cultural industry is essential for market expansion [4].