提振消费需要个性化金融服务

Core Viewpoint - The People's Bank of China and six other departments issued guidelines to enhance and expand consumption through 19 key measures, emphasizing the importance of consumption as a driver of economic growth and the need for financial services to adapt to changing consumer demands [1] Group 1: Financial Support for Consumption - The guidelines focus on enhancing consumer capacity, expanding financial supply in consumption sectors, and optimizing the consumption environment [1] - In May, China's total retail sales of consumer goods increased by 6.4% year-on-year, reflecting a 1.3 percentage point acceleration from the previous month [1] Group 2: Diverse Financial Services - Various financial services such as first loans, renewal loans, credit loans, and medium to long-term loans are needed by businesses, especially individual entrepreneurs who are crucial to the economy [2] - Financial institutions are encouraged to avoid a "one-size-fits-all" approach when dealing with businesses facing temporary financial difficulties, promoting a mutually beneficial relationship [2] Group 3: Personalized Financial Services for Consumers - Consumers increasingly demand embedded and personalized financial services, with a focus on convenience and immediacy in accessing financial products [2] - Financial institutions are advised to create a "housing full product ecosystem" to provide diverse financial services beyond just housing loans, including renovation and rental services [2] Group 4: Role of Financial Technology - Advances in financial technology are essential for achieving the outlined goals, with a focus on integrating internet and big data technologies into consumer finance [3] - Financial institutions are encouraged to streamline online processes for consumer credit applications and approvals, enhancing the accessibility and convenience of financial services [3]