财说| 二代接班，森鹰窗业能扭亏吗？

Core Viewpoint - The company is undergoing a leadership transition as the founder, Bian Shuping, resigns from his positions and is succeeded by his son, Bian Keren, who was previously the vice chairman [1] Group 1: Company Leadership and Structure - Bian Shuping holds 52.54 million shares, representing 55.17% of the company's total equity, and will assume the role of honorary chairman after his resignation [1] - The company is a typical family business, with Bian Keren's wife, Liu Chujie, serving as the CFO [2] Group 2: Financial Performance - In 2024, the company's revenue was 567 million yuan, a decrease of 39.71% year-on-year, and it reported a net loss of 42.19 million yuan, a decline of 128.90% compared to the previous year [4] - The main business gross margin was 19.31%, down 15.1 percentage points year-on-year [5] - The company's revenue from customized energy-saving aluminum-clad wooden windows was 383 million yuan, a 51.53% decrease year-on-year, accounting for 68% of total revenue [2] Group 3: Accounts Receivable and Credit Risks - As of the end of 2024, the company's accounts receivable reached 291 million yuan, making up 13.18% of total assets, significantly higher than competitors [3] - The company recorded credit impairment losses of 35.71 million yuan in 2024, including 19.12 million yuan for accounts receivable [3] Group 4: Market Challenges - The company attributes its losses to a weak performance in the consumer market, stating that the real estate market is in a deep adjustment phase, affecting demand for mid-to-high-end window products [5] - The company's dealer sales model has resulted in low influence over consumers, with dealer revenue declining by 31.45% to 275 million yuan in 2024 [6] - The company’s sales expenses increased to 12.15% of total revenue in 2024, up from 6.79% in 2021, indicating ongoing challenges in improving performance despite increased spending [6]