江海潮涌处，苏韵绽新姿 让“苏字号”品牌巨轮破浪前行

Core Viewpoint - Brand building is a significant indicator of high-quality development and a reflection of new productive forces, with Jiangsu province emphasizing the cultivation of independent brands and improving brand quality, leading to a notable increase in the number and value of various brands nationwide [1] Group 1: Brand Development and Innovation - Jiangsu is leveraging innovation as a driving force to reshape the competitiveness of "Su" brands through technological iterations and model innovations, with over 57,000 high-tech enterprises cultivated in the province, ranking first in the country for new unicorns and potential unicorns [2] - The traditional industry is revitalizing through the integration of cultural heritage and technological vitality, exemplified by the transformation of Song brocade into a modern cultural brand through advanced manufacturing techniques [2] - The home appliance industry in Wuxi is undergoing a digital revolution, with Little Swan washing machines utilizing a complete smart manufacturing system that has reduced product development cycles by 27% and defect rates by 21% [3] Group 2: Core Competitiveness and Technological Breakthroughs - Jiangsu is enhancing the core competitiveness of "Su" brands through continuous technological innovation and quality improvement, with a focus on increasing R&D investment and overcoming key technological bottlenecks [4] - XCMG's XGC88000 crane, the world's largest crawler crane, showcases Jiangsu's strength in heavy machinery, achieving multiple international firsts and breaking foreign monopolies in the super-large tonnage crane sector [4] - NARI Technology has achieved a 100% localization rate in ultra-high voltage direct current transmission technology, significantly contributing to national energy strategies and reducing carbon emissions by over 12 million tons annually [5][6] Group 3: Green Transformation and Sustainable Development - Jiangsu is promoting green transformation as a key to brand development, encouraging enterprises to adopt eco-friendly materials and technologies, leading to a dual win in economic and ecological benefits [7] - Shagang Group has invested over 5 billion yuan in ultra-low emission transformations, becoming a national-level green factory with a 15% reduction in energy consumption per ton of steel and a 78% reduction in sulfur dioxide emissions [8] - By 2024, Jiangsu is expected to have 638 green factories and 40 green industrial parks, contributing to the high-quality development of "Su" brands through green initiatives [8] Group 4: Social Responsibility and Community Engagement - "Su" brands are not only excelling in market competition but also demonstrating social responsibility, with local brands actively participating in community welfare and enhancing public well-being [9] - Yixing has developed multiple well-known rice brands, creating new agricultural business entities that provide employment for over 60 local farmers, thereby strengthening community ties and promoting agricultural brand development [9] - Bosideng has been recognized as one of China's 500 most valuable brands for ten consecutive years, with a brand value of 116.156 billion yuan in 2025, and has engaged in various social welfare initiatives, including disaster relief efforts [10] Group 5: Future Directions and Brand Promotion - Jiangsu is set to launch the "Jiangsu Intelligent Manufacturing, Moving Forward" project, focusing on promoting advanced manufacturing clusters and enhancing the visibility and reputation of "Su" brands [11] - The provincial government aims to further cultivate "Su" brands and expand the content and format of Jiangsu's brand activities, showcasing the province's achievements in brand building and high-quality economic development [11]