护航“中考季”金融促消费“焕”出新动能

Core Insights - Postal Savings Bank of China Shenzhen Branch launched a series of consumer promotion activities themed "Let Beauty Happen" during the middle school entrance examination period, aiming to boost consumer demand and invigorate the local economy [2][3] - The activities included cultural performances, financial discounts, and various consumer engagement initiatives, attracting over 10,000 participants and showcasing innovative financial services [2][3] Group 1: Event and Activities - A large cultural performance was held in collaboration with the Shenzhen Yangge Association, featuring 18 Yangge teams and over 800 participants, drawing more than 2,000 attendees [3] - Interactive zones at the event included a financial knowledge quiz, where participants could win creative gifts, and professional financial advisors provided practical financial knowledge [3][4] - The bank's "Postal Love Station" offered free amenities such as air conditioning and refreshments for students and parents during the exam period, along with emergency supplies [3][4] Group 2: Financial Services and Promotions - The bank introduced a "new customer exclusive + full customer coverage" discount system, offering various incentives for credit and debit card users, including cashback and discounts at partnered merchants [4][5] - The bank's promotional activities included partnerships with platforms like Alipay and Pinduoduo, providing consumption subsidies and discounts across various sectors, including travel and dining [5][6] - A "trade-in for new" program was launched, allowing customers to benefit from government subsidies while also receiving additional discounts when using the bank's credit cards [6] Group 3: Future Plans and Strategic Goals - The bank plans to deepen the integration of financial services with daily life, targeting seven key consumption areas and aiming to add 100 preferential merchants in the third quarter [7] - The initiative is part of a broader strategy to explore long-term mechanisms for promoting consumption and supporting high-quality economic development in the Bay Area [7]