
Core Viewpoint - Shanghai Bank is actively promoting financial literacy and consumer protection through a series of community-focused initiatives, aiming to enhance financial knowledge and risk awareness among various demographic groups, particularly the elderly and youth [4][10]. Group 1: Financial Literacy Initiatives - Shanghai Bank has launched the "2025 Financial Knowledge Popularization Campaign," focusing on improving financial literacy and risk prevention capabilities among consumers [4]. - The campaign targets key demographics, including the elderly, youth, and new citizens, with a variety of educational activities conducted in communities, schools, and enterprises [4][9]. - The bank has developed an online financial education brand, producing educational videos and articles to raise awareness about financial risks [5]. Group 2: Community Engagement - The bank's Shenzhen branch has organized community events, such as financial lectures and interactive games, to educate the elderly about investment traps and fraud [6][7]. - A special "Financial Safety Package" was distributed to graduating students, incorporating engaging activities to teach them about financial risks and rights [8]. - The bank has collaborated with local media and community organizations to enhance the reach and impact of its financial education efforts [10]. Group 3: Innovative Educational Approaches - The bank employs innovative methods such as interactive games, scenario plays, and short videos to make financial knowledge more accessible and engaging [10]. - A notable community course titled "Financial Literacy for the Public" was well-received, attracting nearly 389,000 online viewers [5]. - The bank's initiatives have successfully reached over 800 individuals through regular educational activities in various community settings [9].