Core Viewpoint - Dongguan Rural Commercial Bank is actively responding to policies aimed at expanding domestic demand and promoting consumption by implementing innovative financial measures to support local economic development [2][5]. Group 1: Financial Services and Innovations - The bank focuses on simplifying processes, lowering thresholds, and accurately reaching target customers to enhance market vitality [2]. - It promotes the use of QR code payments in high-frequency consumer scenarios such as farmers' markets and convenience stores, significantly improving payment efficiency and consumer experience [2][3]. Group 2: Consumer Incentives and Promotions - Dongguan Rural Commercial Bank has launched various promotional activities to stimulate consumption, including discounts for customers using the bank's payment services at participating merchants [3]. - The "Spend and Save" campaign offers discounts such as "20 yuan off for spending 100 yuan" and "5 yuan off for spending 20 yuan," covering over 900 merchants across 30 towns [3]. Group 3: Collaboration and Community Engagement - The bank collaborates with local government and businesses to organize diverse promotional activities in key sectors like tourism, dining, and retail, effectively engaging different consumer groups [4]. - It has introduced a "trade-in" subsidy program for durable goods, encouraging consumers to upgrade their appliances [4]. Group 4: Digital Payment Expansion - Dongguan Rural Commercial Bank is promoting the use of digital RMB in retail, with over 30,000 digital wallets and services provided to more than 200 merchants [4]. - The bank aims to enhance the breadth and depth of digital payment services in core areas such as wholesale markets and dining [4]. Group 5: Future Outlook - The bank is committed to continuing its support for the real economy and optimizing financial service models to contribute to the prosperity of Dongguan's economy and the vitality of its consumption market [5].
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