蚂蚁公益六年投入超11亿 聚焦女性、银龄与乡村振兴

Core Insights - Ant公益基金会 has achieved significant results in three key areas: women's development, elderly care, and rural revitalization, with total公益支出 reaching 1.172 billion yuan by the end of 2024 [1][2][5] Women's Development - The foundation's "Digital Mulan" initiative has provided over 5.59 million公益保险 policies to disadvantaged women in underdeveloped counties and established 16 digital employment centers in central and western regions, helping 21,000 individuals gain new vocational skills [2][3] - The initiative has also supported over 200 rural girls' football teams, benefiting more than 6,000 girls by providing opportunities for confidence and diverse development [2] Elderly Care - The "Blue Vest Action" focuses on bridging the digital divide for the elderly, offering training in smart device usage and fraud prevention, with over 25,000 beneficiaries from more than 8,000 offline services conducted in 2024 [3][4] - The initiative also emphasizes psychological support through community activities, enhancing the elderly's confidence and sense of achievement [3] Rural Revitalization - The "Hundred Counties, Hundred Products" initiative has promoted 1,990 agricultural products from 320 poverty alleviation counties, achieving over 9.5 billion exposures in brand promotion and assisting 2,300 small farmers in enhancing their e-commerce skills [4][5] - Notable success stories include the branding of local products like 武隆萝卜榨菜, which has expanded its market reach both domestically and internationally, significantly increasing sales and benefiting local farmers [4] Emergency Relief and Community Support - The foundation has allocated 215 million yuan for emergency relief efforts since its inception, responding promptly to disasters such as the earthquake in 甘肃积石山 by providing essential supplies and support to affected communities [5][6] - Ongoing support for disabled individuals includes job training and community development initiatives, helping them integrate into society and achieve stable incomes [6][7] Future Directions - The foundation plans to deepen its initiatives in women's development, optimize elderly care services, and strengthen rural revitalization efforts, continuing to leverage technology for social good [5][7]