市场端增长乏力 冷冻食品行业需开拓新增长曲线

Core Insights - The frozen food industry in China is experiencing a slight recovery in 2024, with a year-on-year growth of 3.07%, despite facing challenges from market stagnation and the need for innovation [1] - The industry is focusing on health transformation and enhancing core competitiveness, with total revenue reaching 291.1 billion yuan, a 2.85% increase year-on-year [1] Industry Trends - The frozen food sector is urged to listen to consumer voices and innovate in product ingredients and health functions to drive high-quality development [1][2] - Companies are encouraged to adopt a long-term perspective and focus on innovation to adapt to demographic changes, such as declining birth rates and an aging population [2] Consumer Behavior - The rise of "eating at home" is creating new market opportunities, prompting companies to enhance their offerings around this trend [3] - There is a growing consumer demand for high-quality products with a good price-performance ratio, leading to a shift in focus from merely increasing sales to improving supply chain efficiency [3] Product Development - Companies are exploring new product categories, such as frozen baked goods and pre-prepared meals, to meet evolving consumer needs [4][5] - The industry is also focusing on creating products that cater to specific consumer segments, such as the elderly and young adults in small towns [5] Innovation and Collaboration - Collaboration with academic institutions is seen as essential for overcoming industry challenges and driving innovation [6][9] - The importance of scientific data in demonstrating product value and nutritional benefits is emphasized, with a call for more transparency in the frozen food sector [7][8] Market Dynamics - The frozen food market is facing downward price pressure, with a need for companies to adapt to changing consumer preferences and competitive dynamics [6][10] - The establishment of standards for pre-prepared meals is underway, focusing on safety and nutritional quality [9]