7家国企入股组建新公司，助推“京企直卖”平台再升级

Group 1 - The establishment of Beijing Jingqi Rongchuang Technology Co., Ltd. marks a significant step in the strategic upgrade of the "Jingqi Direct Sale" platform [1][2] - The "Jingqi Direct Sale" platform, launched in November 2023, is a comprehensive state-owned enterprise e-commerce platform that has connected with 42 municipal-level groups, 49 district-level enterprises, and 18 consumer assistance companies, aggregating 721 well-known brands, including 72 time-honored brands, covering over 17,000 types of goods and services [1][2] - The new company aims to enhance collaboration among municipal enterprises to promote consumption, leveraging diverse equity to stimulate platform vitality and accelerate its standardized, market-oriented, and professional development [2] Group 2 - The platform's shareholder composition includes companies from various sectors such as clothing, food, housing, transportation, tourism, and health, which will provide high-quality resources, products, and pricing, further highlighting the platform's state-owned enterprise attributes and direct sale features [2] - Shareholder units are committed to building the "Jingqi Direct Sale" platform into an online aggregation platform for time-honored brands and a procurement service platform for Beijing, contributing to the construction of Beijing as an international consumption center [2]