Group 1 - The core idea of the articles revolves around the concept of "patience business," which emphasizes long-term customer relationships and community engagement over short-term profits [1][6][7] - The "Lion Mountain" community brand is leveraging various activities, such as paddleboard camps and pickleball summer camps, to attract families at affordable prices, fostering a sense of community and loyalty [1][4] - The integration of a points system for community activities, such as donating old clothes for restaurant meals, creates a trust loop among local businesses and residents, enhancing community ties [2][3] Group 2 - Community businesses like "Yang Tai" restaurant adopt unique pricing strategies, such as offering meals at a low margin to encourage frequent visits and deeper community interaction [3][5] - The "service loop" concept is highlighted, where user engagement leads to a transformation of customers into partners, enhancing the overall community experience [4][5] - The articles illustrate various examples of "patience business" across different sectors, including handmade workshops and sports training, showcasing a new commercial ecosystem that blends business with community and culture [5][6] Group 3 - The economic logic behind "patience business" is explained as a shift from traditional quick-return marketing to a model that values long-term customer relationships and community building [6][7] - Businesses are encouraged to maintain calm during market fluctuations by focusing on long-term investments in customer relationships, which can lead to sustainable growth [7] - The essence of "value marketing" is emphasized, where businesses prioritize emotional investment and community participation over immediate profit margins [7]
“耐心商业”,消费生态新算法
Su Zhou Ri Bao·2025-06-27 00:51