Core Viewpoint - The tourism sightseeing vehicle industry in China is experiencing significant growth, with the market size expected to reach 541 million yuan in 2024, representing a year-on-year increase of 36.5% [1][11]. Group 1: Industry Overview - Tourism sightseeing vehicles are essential in modern tourism, providing convenient transportation and enhancing the travel experience for tourists [1][11]. - The demand for sightseeing vehicles is increasing, particularly in popular tourist areas and cities, driven by the continuous prosperity of the domestic tourism market [1][11]. - The industry is expected to see upgrades and replacements of older vehicles due to performance and safety concerns, further driving market growth [1][11]. Group 2: Industry Chain - The upstream of the tourism sightseeing vehicle industry includes suppliers of raw materials and core components, such as steel, aluminum, plastic, rubber, and glass, which are crucial for manufacturing [5]. - The midstream involves the production and assembly of sightseeing vehicles, where manufacturers utilize advanced production equipment and quality control systems [5]. - The downstream application of sightseeing vehicles primarily occurs in tourist attractions [5]. Group 3: Market Dynamics - The number of A-level tourist attractions in China is projected to reach 16,541 in 2024, an increase of 820 from 2023, which will likely boost the demand for sightseeing vehicles [9]. - Sightseeing vehicles are particularly beneficial for tourists visiting multiple attractions, as they reduce physical exertion and time consumption [9]. Group 4: Competitive Landscape - The Chinese tourism sightseeing vehicle market features diverse competition, with established automotive manufacturers and specialized sightseeing vehicle manufacturers as key players [13]. - Notable companies in the industry include BYD, Yutong Bus, Xiamen King Long, Zhongtong Bus, and Anhui Ankai, which are primarily located in Guangdong, Henan, Fujian, Shandong, and Anhui [13]. Group 5: Industry Trends - The trend towards electrification is prominent, with electric sightseeing vehicles becoming mainstream due to their zero emissions and low noise, aligning with global environmental goals [20]. - The industry is also witnessing advancements in smart technology, enhancing the driving and management of sightseeing vehicles, which improves operational efficiency and visitor satisfaction [21]. - Customization is becoming increasingly important, with manufacturers offering tailored services to meet diverse consumer needs, including unique designs for different themes and accessibility features [22].
研判2025!中国旅游观光车行业概述、市场规模、企业经营情况及发展趋势分析:旅游市场的持续繁荣,推动行业规模上涨36.5% [图]