H&M集团2025财年第二季度同店净销售额同比增长3%

Group 1 - H&M Group reported a solid performance in Q2 of FY2025, with same-store sales increasing by 3% year-on-year [1] - For the first half of FY2025, the group's net sales reached 112.047 billion Swedish Krona, a 1% increase year-on-year; gross profit was 58.594 billion Swedish Krona, with a gross margin of 52.3% [1] - Operating profit stood at 7.117 billion Swedish Krona, and net profit after tax was 4.541 billion Swedish Krona [1] Group 2 - H&M's CEO Daniel Ervér emphasized the strategic focus on product, shopping experience, and brand building, which has been validated by positive business progress [1] - The company is implementing an accelerated growth strategy in the Chinese market, optimizing store layouts by upgrading key locations and closing smaller stores to enhance operational efficiency [1] - H&M is actively pursuing digitalization and omnichannel strategies, having entered Douyin Mall to expand its online retail presence [1] Group 3 - H&M plans to deepen insights into the Chinese market, leveraging fashionable product lines and an integrated online-offline omnichannel approach to enhance brand appeal and digital reach [2] - The company aims to create immersive in-store experiences that resonate emotionally with customers, fostering deeper interactions and connections [2] - H&M will utilize platform data and consumer trend insights to respond more accurately to market demands [2]