点石成金 古韵新风皆成诗——临平借力微短剧打造文旅融合先行地

Core Insights - The article emphasizes the integration of culture and economy in Hangzhou, particularly through the development of micro-short dramas as a new cultural form that drives economic growth and tourism [1][2][5] Economic Development - The district of Linping is projected to achieve a GDP of 117.5 billion yuan in 2024, with a year-on-year growth of 5%, surpassing the city's average growth rate [2] - The region has attracted over 200 enterprises in the micro-short drama industry, establishing a provincial-level audiovisual industry base and two key projects [7] - The industrial added value in Linping is expected to reach 44.75 billion yuan in 2024, with a growth rate of 3% [10] Cultural Integration - Linping is leveraging its rich cultural and historical resources, such as the Yujia Mountain archaeological site and the Grand Canal, to enhance its appeal as a filming location for micro-short dramas [6] - The integration of culture and tourism has led to a 10.8% increase in the number of tourists, reaching 21.78 million in 2024, and a 10% increase in tourism revenue, totaling 19.1 billion yuan [10] Innovation in Cultural Industry - The establishment of the Linping Film Studio, the largest professional studio in Zhejiang, caters specifically to the micro-short drama sector, fostering a vibrant creative environment [3] - The district has implemented various policies to support the micro-short drama industry, including talent cultivation and platform development, aiming to create a robust ecosystem for this emerging cultural form [5] Cultural Experience and Heritage - Linping is enhancing visitor experiences by offering hands-on activities related to traditional crafts, such as silk production and shadow puppetry, which help in the preservation and promotion of intangible cultural heritage [9] - The district is developing cultural landmarks and brands, such as the Linping Ancient Haitang Cultural Park, to showcase its historical significance and cultural evolution [11][12]