惠州荔枝：苏东坡笔下的荔枝，岭南大地孕育的甜蜜

Core Viewpoint - Huizhou lychee is celebrated for its historical and cultural significance, particularly associated with Su Dongpo, and is recognized as a key agricultural product in the region, with ongoing efforts to enhance its quality and market reach [3][4][5][6][8]. Group 1: Historical and Cultural Significance - Su Dongpo is regarded as the best representative of Huizhou lychee, having written about it in his famous poem during his time in the region [3][6][7]. - The lychee has a history of over 1400 years in Huizhou, making it an important agricultural product in Lingnan [16]. - Huizhou lychee is often referred to as "Dongpo lychee," reflecting both respect for Su Dongpo and local pride in the fruit's quality [18]. Group 2: Agricultural Characteristics - Huizhou is a major production area for mid to late-maturing lychee varieties, benefiting from a subtropical monsoon climate that provides ideal growing conditions [13][14][22]. - The region has approximately 400,000 acres of lychee cultivation, with various varieties such as Guiwei, Glutinous Rice, and Lingfeng being harvested from late May to mid-July [21][22]. - The lychees are characterized by large fruit size, small seeds, high edible rates, and a focus on producing high-quality late-maturing varieties [22][23]. Group 3: Industry Development and Marketing - The local government and enterprises are working together to elevate the lychee industry from a small specialty to a significant agricultural sector, with Huizhou lychee recognized as a national advantageous industry cluster [36][38]. - In 2021, Huizhou lychee was included in the national advantageous industry cluster, with multiple specialized towns and villages dedicated to lychee production [38][40]. - The marketing strategy includes leveraging e-commerce and live streaming to enhance sales, with a focus on quality over quantity for this year's harvest [48][50][51]. Group 4: Quality Control and Export - Huizhou lychee has a fresh fruit sales ratio of 75%, primarily targeting markets in the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta, while also exporting to Southeast Asia, Europe, and Canada [53]. - The region implements strict quality control measures, ensuring that only mature and compliant products are marketed, supported by a four-tier agricultural product safety supervision system [55][56]. - Huizhou has established eight major green lychee production bases and 18 export-registered bases to ensure a stable supply for international markets [56]. Group 5: Regional Collaboration - Huizhou is expanding its lychee cultivation efforts to other regions, such as Guizhou, through collaborative agricultural projects, aiming to introduce lychee farming in areas previously not known for it [64][66]. - The collaboration includes planting various high-quality lychee varieties and providing employment opportunities for local farmers, enhancing their income [69][70]. - Upcoming events will promote Huizhou lychee in Guizhou, fostering cross-regional agricultural development and consumer engagement [75][76].