Qi Lu Wan Bao·2025-06-27 03:09Core Viewpoint - Minsheng Bank's Linyi Linshu branch has initiated an innovative anti-fraud education campaign targeting young people in popular internet cafes, aiming to raise awareness about financial fraud and enhance financial literacy among this demographic [1][3]. Group 1: Campaign Details - The campaign, titled "Financial Knowledge Popularization Journey," was conducted in various internet cafes, focusing on educating over a hundred young players and management staff about fraud prevention [1]. - The initiative specifically addresses the rising trend of telecom and online fraud that targets young individuals, utilizing a scene-based educational approach [1][3]. Group 2: Educational Approach - Financial specialists from the bank acted as anti-fraud instructors, discussing common scams such as fake transactions for gaming equipment, investment traps from online friendships, and campus loan pitfalls [1]. - The campaign included hands-on guidance for downloading the "National Anti-Fraud Center" app, ensuring that financial safety knowledge is effectively communicated [3]. Group 3: Community Engagement - Internet cafe operators actively participated in the campaign, expressing their commitment to promoting a safe online environment alongside the bank [3]. - Feedback from participants highlighted the relevance and timeliness of the bank's educational efforts, with one university student acknowledging the newfound awareness of potential scams in gaming and online interactions [3]. Group 4: Future Plans - The branch plans to continue exploring engaging educational formats that resonate with young audiences, aiming for regular and targeted financial knowledge dissemination [3].