Group 1 - The core viewpoint of the articles highlights the increasing adoption of AI tools in the real estate brokerage industry, with over 50% of surveyed agents utilizing AI to assist in their work [1][2] - The report indicates that the highest usage of AI tools is found in first-tier and new first-tier cities, with Guangzhou at 55.9%, Beijing at 51.4%, Shanghai at 51.1%, and Shenzhen at 50.0%. Hangzhou leads with an 80.4% usage rate among real estate agents [1] - The primary application of AI tools among agents includes gathering information on business districts and properties, accounting for 57%, while 53.6% use AI for automated client communication to enhance work efficiency [1] Group 2 - The report suggests that the real estate brokerage industry embracing AI is an inevitable trend, although there is significant room for improvement in the capabilities of AI tools within this vertical [1] - "Empowerment-type" AI tools are expected to emerge as effective assistants for practitioners in enhancing productivity [1] - Online platforms remain the main customer acquisition channels for agents, with live streaming and short videos becoming new operational grounds as homebuyers increasingly turn to online methods for property selection and viewing [1]
报告:房地产行业拥抱AI 超五成房产经纪人已在使用
Zhong Guo Xin Wen Wang·2025-06-27 03:06