Xin Lang Ke Ji·2025-06-27 03:58Core Viewpoint - The first "Beautiful Life Expo" was held in Beijing, aiming to showcase high-quality domestic products and promote them as alternatives to foreign brands [1][2]. Group 1: Event Overview - The expo was organized by Sina Finance, with Alibaba, JD.com, Pinduoduo, and Douyin E-commerce as co-hosts, and Weibo and Meituan as strategic partners [1]. - The theme of the Alibaba booth was "Life's Companion," focusing on helping consumers discover quality products in various life scenarios [2]. Group 2: Product Strategy - Alibaba's 1688 platform showcased popular and trend-setting products sourced directly from manufacturers, emphasizing quality and affordability [3]. - The platform aims to help domestic manufacturers transition from OEM to branded products, enhancing their market presence [3][4]. Group 3: Market Data - As of the first half of the year, 1688 has over 100 million buyers and more than 1 million suppliers, with over half being manufacturing enterprises [5][7]. - The platform has experienced rapid growth due to its focus on B2B digital supply chains and the increasing demand for quality products from younger consumers [7]. Group 4: Brand Development - Alibaba is committed to empowering quality domestic brands through initiatives like "Youyou Resonance," which aims to present good products and companies to buyers [9]. - The introduction of the "Strict Selection" channel is designed to help consumers find quality products directly, moving away from a low-price competition model [10][11]. Group 5: Supply Chain and Globalization - Alibaba is enhancing its supply chain services to support manufacturers in optimizing their operations and focusing on production [12]. - The company is also building infrastructure for cross-border supply chains, aiming to facilitate the export of Chinese products to international markets [13].