高温“催热”清凉消费 京津冀地区空调销量飙升

Core Viewpoint - The ongoing high-temperature weather across various regions in China has significantly boosted the sales of cooling appliances, particularly air conditioners, indicating a strong consumer demand during the peak season [1] Group 1: Sales Growth and Consumer Demand - Air conditioner sales in Beijing, Tianjin, and Hebei have seen year-on-year increases of 68%, 83%, and 65% respectively since June 20 [1] - The peak demand for air conditioning installation services is expected to surge in July and August [1] Group 2: Promotional Activities and Discounts - From now until July 6, Suning.com is collaborating with major brands like Midea, Gree, and Haier to launch a "Cooling Festival," offering 100,000 discounted air conditioning units and various promotional deals [3] - Discounts can reach up to 50% after combining national, manufacturer, and Suning subsidies, with specific models priced as low as 1,599 yuan for a 1.5 HP inverter air conditioner [4] Group 3: Product Innovation and Features - The "Cooling Festival" will feature new air conditioning models equipped with advanced technologies such as AI control, antibacterial features, and high-temperature resistance [3] - New products include AI air conditioners that can sense environmental conditions and embedded kitchen air conditioners designed for high temperatures above 67°C [3] Group 4: Service and Delivery Enhancements - Suning.com offers rapid delivery and installation services, with a promise of "24-hour delivery and installation" in over 300 key cities and same-day service in hotspots like Shanghai [6] - The company is enhancing its supply chain collaboration to provide more options and price subsidies for air conditioning trade-ins, ensuring a better consumer experience [6]