Xin Lang Ke Ji·2025-06-27 04:30Core Insights - The first "Beautiful Life Expo" was held in Beijing on June 27, co-hosted by major e-commerce platforms including Alibaba, JD.com, Pinduoduo, and Douyin [1] - Alibaba's Guohuo Yanxuan aims to enhance consumer satisfaction and visibility of quality products from industrial belts, focusing on quality-price ratio rather than immediate profits [1][4] - The introduction of AI technology is planned to improve consumer interaction and product discovery [1][8] Group 1: Consumer Trends and Market Strategy - The growth of Guohuo Yanxuan aligns with evolving consumer trends, shifting from high-priced brands to a focus on quality-price ratio [2][4] - A rigorous selection standard based on consumer data guides product offerings, ensuring quality and innovation [2][6] - The project aims to enhance consumer experience and brand visibility, with a focus on quality rather than profit margins [4][5] Group 2: Operational Model and Support - The semi-managed model allows manufacturers to avoid operational burdens while accessing a large user base through Alibaba's platform [7][9] - Alibaba's dedicated team supports manufacturers by providing insights and recommendations to improve their operations [7][9] - The company emphasizes a transparent selection process to differentiate quality products and reduce consumer confusion [7][9] Group 3: Future Plans and Innovations - Future initiatives include leveraging AI for interactive shopping experiences and enhancing product visibility through unique labeling [8][9] - The company is also exploring global expansion and helping foreign trade merchants integrate into the domestic market [9][10] - Continuous refinement of selection standards based on consumer feedback and market conditions is planned to maintain product quality [4][6]