供销总社：打造一批供销合作社农产品电商品牌 有效扩大农产品电商销售规模

Core Viewpoint - The article discusses the implementation of the "Action Plan for the High-Quality Development of the Modern Circulation Service Network of Agricultural Products by Supply and Marketing Cooperatives (2025-2027)", aimed at effectively expanding the e-commerce sales scale of agricultural products [1] Group 1: E-commerce Development - The plan emphasizes leveraging various e-commerce platforms, operational service centers, and industrial bases to explore high-quality and distinctive agricultural products [1] - It aims to create tailored e-commerce marketing strategies and cultivate "good hosts" for live streaming to effectively promote agricultural products through storytelling [1] - The initiative focuses on enhancing the visibility and sales of quality single products to drive traffic and sales [1] Group 2: Digital Transformation - The plan encourages the development of community-based e-commerce by digitally transforming traditional service outlets using modern information technology [1] - It aims to innovate consumption scenarios by offering services such as online ordering with in-store pickup and direct delivery of fresh products [1] - The initiative seeks to enrich the consumer experience for residents [1] Group 3: Quality Assurance - Various e-commerce platforms, live streaming rooms, and online stores are required to strengthen the management of agricultural product quality and sourcing [1] - The plan emphasizes ensuring reasonable pricing and maintaining the reputation of supply and marketing cooperatives [1]