浮华褪去 别克引领汽车消费回归价值本位

Core Viewpoint - The article discusses the shift towards rational consumption in the automotive industry, highlighting how Buick is leading this trend by emphasizing product quality and safety over emotional marketing tactics [1][2]. Group 1: Automotive Consumption Trends - Emotional consumption has become prevalent, with consumers willing to pay for emotional symbols in marketing, leading to a distortion of product value [1]. - A report indicates that 85.67% of new energy vehicle buyers prioritize safety in their purchasing decisions, significantly higher than the 48.6% who focus on smart features [2]. - The automotive industry is witnessing a backlash against excessive marketing, with regulatory bodies stepping in to curb exaggerated claims [2]. Group 2: Buick's Approach to Quality - Buick emphasizes safety and reliability in its vehicle offerings, particularly with the new electric model, the Buick E5, which has undergone 47 improvements based on user feedback [3][12]. - The Buick E5 features the advanced Auton 2.0 platform, which meets high safety standards and addresses consumer concerns about battery safety [3][5]. - The vehicle's battery system includes a seven-layer protection mechanism, ensuring high levels of safety and reliability during operation [5][12]. Group 3: Industry Implications - The shift towards rational consumption suggests that consumers are increasingly valuing quality and safety over flashy technological features [2][12]. - The automotive industry must adapt to this change by focusing on product quality and consumer trust to achieve sustainable growth [2][12].