“逐本”再陷争议：创始人直播宣传“按摩油可抗病毒”

Core Viewpoint - The incident involving "Zhuben" founder Liu Qianfei promoting products with alleged medical benefits during a live stream has raised concerns about compliance in the cosmetics industry [2][4]. Group 1: Company Overview - "Zhuben" was founded in 2016 and emphasizes self-research and supply chain control [5]. - The brand launched its Tmall flagship store in 2019 and collaborated with influencer Li Jiaqi for 34 live streams, achieving a record of selling 50,000 bottles of makeup remover in one minute [5]. - In 2020, the total gross merchandise volume (GMV) exceeded 200 million yuan, and in 2022, during the Double Eleven shopping festival, the sales reached 340 million yuan with nearly 3.5 million bottles of makeup remover sold [5]. Group 2: Regulatory Concerns - According to the Cosmetics Supervision and Administration Regulations, cosmetic advertisements must not imply or state that products have medical effects, nor contain false or misleading information [5]. - Reports indicate that consumers have alleged discrepancies between "Zhuben" product ingredients and their filings, prompting an investigation by the National Medical Products Administration [5]. - Specific allegations include the "墨红" series using rose oil substitutes and the "不染茉莉白茶" series containing unregistered ingredients, along with non-compliant claims of skincare benefits [5].