啤酒厂商发起“夏季攻势”,前五月注册量与去年同期相比略增
Qi Cha Cha·2025-06-27 06:16

Core Viewpoint - The beer market in China is experiencing growth opportunities due to the summer consumption peak and events like "Su Chao" driving night-time consumption, prompting breweries to launch a "summer offensive" [1] Group 1: Current Market Landscape - There are currently 65,900 beer-related enterprises in China, with the majority located in East China (24.02%), followed by Northeast China (16.24%) and Southwest China (15.75%) [2] - Over 60% of these enterprises belong to the wholesale and retail sector, which accounts for 64.27% of the total [3] Group 2: Registration Trends - The registration of beer-related enterprises has shown fluctuating trends over the past decade, with a total of 3,897 registered this year, of which 3,213 were registered in the first five months, reflecting a year-on-year increase of 4.56% [4]