Xiaomi says it received over 200,000 orders for a new car it priced just below Tesla's Model Y in 3 minutes

Core Insights - Xiaomi launched the YU7 car, priced at $35,000, which has garnered over 289,000 orders within the first hour of its launch, indicating strong market demand [1][2] - The YU7 is positioned to compete directly with Tesla's Model Y, which starts at $36,760, and Xiaomi's CEO Lei Jun emphasized the company's intent to challenge Tesla in the market [2][4] - Following the strong order demand for the YU7, Xiaomi's stock rose 8% to a record high, reflecting investor confidence in the company's growth potential in the EV sector [3][6] Company Performance - Xiaomi's stock has increased by 72% this year, driven by robust sales of the SU7 sedan, success in the smartphone market, and expansion into home appliances [6] - The YU7 is Xiaomi's second vehicle, following the SU7, which has consistently outsold Tesla's Model 3 in China since December [5] Market Dynamics - The launch of the YU7 contributes to the ongoing price war in the EV market, with Chinese manufacturers like Xiaomi, BYD, Nio, and Xpeng undercutting Tesla's prices and gaining market share in both China and Europe [4][5] - Analysts suggest that the YU7's specifications and performance may allow it to capture market share from the Model Y, indicating a competitive landscape for EVs [4]