徐州市“首店经济”迅猛发展引领消费新潮流

Core Viewpoint - Jiangsu Province's "14th Five-Year Plan" aims to cultivate cities like Nanjing, Suzhou, Xuzhou, and Wuxi into international consumption centers, with Xuzhou leveraging its geographical advantages and resource aggregation to enhance its consumer market position [1] Group 1: Economic Performance - Xuzhou's social retail sales have consistently ranked first among ten cities in the Jiangsu-Anhui-Shandong-Henan border area and 20th nationwide, with a significant increase in external consumption, especially during weekends and holidays, where external consumption in central business districts remains above 30% [1] - The city has introduced a total of 137, 161, and 266 new first stores from 2022 to 2024, respectively, with 809 first stores currently in the main urban area [2] Group 2: Project Development - Xuzhou is focusing on attracting first stores as a key initiative, with the Xuzhou Deji Plaza expected to host over 150 brands, including more than 50 regional first stores and 50 international high-end brands, projected to attract 30% more external consumption [3] - The Deji Plaza is anticipated to generate an annual foot traffic of 30 million and sales exceeding 5 billion yuan, enhancing the city's high-end consumer market [3] Group 3: Retail Sector Growth - Major commercial complexes like Golden Eagle, Suning, and Shanshan Outlets have seen significant increases in foot traffic, with growth rates of 43.1%, 15.2%, 25.1%, and 18.3% respectively, indicating a strong correlation between the number of first stores and customer engagement [4] - The Golden Eagle complex has 338 first store brands, accounting for 56.1% of its offerings, with over 40% of its customer base coming from outside the region [4] Group 4: Local Brand Development - Xuzhou is promoting local brands and traditional enterprises, transitioning from traditional practices to standardized operations, and enhancing the market presence of local retail and dining brands [5][6] - The city is also developing night economy zones with over 800 brands across various sectors, contributing to a vibrant consumer landscape [6]