Zhong Jin Zai Xian·2025-06-27 06:42Core Insights - JD Seven Fresh has launched a variety of lychee-related products during the peak season of lychee ripeness, enhancing consumer experience with unique culinary offerings [1][3][7] Group 1: Product Innovation - The company has developed innovative products such as lychee ice brew, which preserves the fresh taste and aroma of lychee while providing a refreshing experience [3][5] - Lychee sparkling wine creatively incorporates whole lychees, offering a unique flavor profile that enhances summer gatherings [5] - The lychee rose box cake combines the sweetness of lychee with the fragrance of rose petals, providing a rich and layered taste experience [5][7] Group 2: Supply Chain and Freshness - JD Seven Fresh employs a direct sourcing model from Guangdong, ensuring same-day harvesting and shipping of lychees, maintaining temperature-controlled transport [1][7] - The introduction of frozen "Meizi Xiao" lychees utilizes freezing technology to lock in flavor and nutrition, allowing consumers to enjoy fresh lychees even outside the peak season [7] Group 3: Consumer Engagement - The company has created a direct sales area in its stores, attracting customers with fresh lychees at competitive prices, enhancing the shopping experience [3] - The efficient 1+N model (1 central store + N satellite stores) allows for rapid delivery, with products reaching consumers in as little as 30 minutes [7]