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上市即爆款:小米改写中国新能源汽车格局
Jing Ji Guan Cha Wang·2025-06-27 06:53

Core Viewpoint - The launch of Xiaomi's YU7 electric vehicle marks a significant challenge to Tesla in the Chinese market, with impressive pre-sale figures indicating strong consumer interest and potential for market disruption [1][2][11]. Group 1: Product Launch and Performance - Xiaomi YU7 was officially launched on June 26, with three configurations priced between 253,500 to 329,900 RMB, quickly becoming a trending topic [1]. - The pre-sale saw over 200,000 units reserved within 3 minutes and over 280,000 in one hour, indicating a strong demand [1]. - Xiaomi's previous model, SU7, achieved cumulative sales of over 250,000 units within 15 months, with an average monthly sales of 25,000 units in the first five months of 2023 [1]. Group 2: Competitive Landscape - The YU7 is positioned to compete directly with Tesla's Model Y, which has been a dominant player in the electric vehicle market [1][11]. - Analysts predict that the sales ratio of SU7 to YU7 will be 1:2, with YU7 expected to become the top-selling model in its price range and among pure electric vehicles [1]. Group 3: Technological Advancements - Xiaomi is leveraging advanced technology in its vehicles, such as a high-capacity battery in the YU7 Max version, which has a capacity of 101.7 kWh and can charge from 10% to 80% in just 12 minutes [7]. - The SU7 Ultra features an NVIDIA Thor chip, providing 40% more computing power than Tesla's HW4.0, enhancing its autonomous driving capabilities [8]. Group 4: Ecosystem Integration - Xiaomi is building a comprehensive ecosystem that integrates smart home devices with its vehicles, allowing users to control 78% of their smart home devices through the car's interface [9]. - The synergy between vehicle data and smart home devices creates a unique ecosystem that enhances user experience and operational efficiency [9][10]. Group 5: Market Outlook - Predictions indicate that Xiaomi's vehicle deliveries could reach 848,000 units by 2026, with YU7 accounting for 360,000 units, positioning Xiaomi as a formidable competitor to Tesla [11]. - Analysts forecast that Xiaomi's revenue could exceed 1 trillion RMB by 2030, driven by its integration of smartphones, electric vehicles, and AIoT [11].