Workflow
高德没有新故事
Xin Lang Cai Jing·2025-06-27 07:03

Core Viewpoint - Alibaba is restructuring its business by integrating Ele.me, Fliggy, and Taobao Group into the China e-commerce business group, while separating Cainiao, Gaode, and Huijun Entertainment into other categories, indicating a significant shift in its local services strategy [1][2] Group 1: Organizational Changes - The integration of Ele.me and Fliggy into the e-commerce group is part of a broader trend among leading platforms to consolidate resources for unified management in the competitive local services market [2] - The previous structure under Yu Yongfu, which included Gaode, Ele.me, and Fliggy, has been dismantled, with each now having separate leadership roles [2][3] - The shift reflects a strategic move away from the previous model of combining local services under one umbrella, as seen in competitors like Douyin and Meituan [2][3] Group 2: Gaode's Position and Strategy - Gaode has struggled to transition from a navigation tool to a comprehensive local services platform, despite initial ambitions following its acquisition by Alibaba in 2014 [3][4] - The company has maintained a focus on navigation and user experience, opting out of the O2O market, which limited its ability to compete with platforms like Meituan [3][4] - Gaode's recent attempts to integrate local services have not yielded significant results, and it has returned to focusing on its core business of transportation services [5][6] Group 3: Financial Performance and Future Outlook - Gaode achieved profitability for the first time in the third quarter of Alibaba's 2025 fiscal year, primarily driven by advertising revenue, which accounted for over 60% of its total income [9] - However, Gaode's advertising revenue growth has slowed, indicating potential challenges in sustaining its business model as it moves away from local services [9][10] - The company is expected to continue focusing on its core transportation services, with its growth strategy centered around commission and advertising, rather than expanding into broader local service offerings [10]